TRADESHOW DESIGN

RESUME

CHRISTOPHER MAAS

Pacifica, CA 94044 • 510.435.8256 • christopher.maas73@gmail.com

Creative and innovative professional with extensive experience executing a wide variety of successful design projects. Instrumental in driving the creative process from concept to production across all marketing assets while ensuring brand consistency across landing pages, email campaigns, and social media. Proven track record of designing marketing assets for award-winning, AAA video game franchises. Demonstrated expertise in artistic innovation and brand positioning while excelling in fast-paced and high-volume environments. Able to manage external partners to deliver the highest quality art assets within budget and schedule constraints.

SKILLS

• Print & Web Graphic Design
• Physical/Digital Marketing Assets
• Packaging/Advertising/Publishing
• Experiential Marketing/Trade Shows
• Concept Design & Planning
• Cross-Functional Collaborations

PROFESSIONAL EXPERIENCE

CAPCOM U.S.A.

San Francisco, CA 09/2023–Present

Senior Graphic Designer

Design packaging, motion graphics, trade show marketing materials, digital banners, and email blasts for AAA video game franchises such as Street Fighter, Monster Hunter, Resident Evil, Mega Man, and more. Work simultaneously on multiple projects and titles in the dynamic environment of digital entertainment.

• Responsible for devolping and executing the design vision for many projects, sales campaigns, and brands across
  CAPCOM U.S.A.
• Collaborate with cross-functional departments to develop effective creative: email, marketing material, sales banners,
  events/trade show graphics, as well as packaging and print production.
• Interpret brand strategy, marketing, and sales objectives into consistent and effective designs, that connect across all brands.
• Attend offsite press checks to ensure exceptional product quality.

George P. Johnson

San Francisco, CA 08/2022–06/2023

Graphic Designer, Experiential Marketing

Concepted and designed interactive displays to engage attendee interest for multiple trade shows/events. Kept branding, art, and feel consistent through the various displays, signage, structures, and more.

• Created a “magic eye” tunnel display for Workday Rising 2022 in which attendees walk through and experience CTA’s when looking through a colored lens. Concepted interactive displays to engage, inform, and entertain the consumer.
• Designed booth graphics and swag that pushed the envelope for Cisco Emerging Technologies and Incubation at KubeCon 2022. Used bright, dayglo colors to differentiate their booth from the rest of the competition and push the Cisco brand into a new and exciting direction.
• Designed booth graphics for Cisco Live! 2023 Showcase and Insider zones. Used color/restraint of color to set the Showcase zone, the heart of the show, apart from the other areas of the floor. I leveraged the brand key art for Cisco Live! in new, effective ways to create a cohesive, visually exciting, and successfull tradeshow centerpiece.

Sledgehammer Games

Foster City, CA 09/2021–12/2021

Concept Artist/Graphic Designer, Live OPS (Contract)

Utilized traditional and technological approaches to plan, concept, and design logos and key art for Call of Duty: Vanguard weapon and player skin packs. Ensured consistency of the look and feel of the designs by creating branding for each pack while differentiating the packs from one another.

• Concept and design logos (~200) and key art for Call of Duty: Vanguard weapon and player skin packs.
• Create and keep branding for each pack to keep the look and feel consistent while differentiating the packs from one another.

2K

Novato, CA 01/2010–03/2021

Senior Graphic Designer

Designed packaging and marketing assets for multi-million dollar, award-winning, AAA video game franchises such
as Borderlands, Bioshock, Civilization, XCOM, NBA2K, WWE2K, Mafia, and more. Managed multiple simultaneous projects in a fast-paced, high-volume environment where priorities shifted frequently.

• Design and maintain a consistent, appropriate style for each title while simultaneously updating the look and feel of the title throughout the years and throughout various sequels.
• Work on all stages of the design process, from concept and creating initial layouts to developing finished,
  production ready designs.
• Create all physical and digital marketing assets, 1st Party assets (Sony, Microsoft, Steam, Epic), game packaging,
  point-of-purchase displays, out-of-home content (billboards, vehicle wraps, large format posters, bus shelters),
  trade show graphics, email content, landing pages, site skins, social media graphics, and web banners.
• Use complex die-lines, spot colors, foils, emboss/deboss, etc… to accentuate and differentiate our product from competitors.
• Attend offsite press checks to ensure exceptional product quality.
• Work alongside and communicate with employees of all levels of the company.

Palace Press Int.

San Rafael, CA 03/2007–04/2009

Graphic Designer

• Responsible for design and layout of high-end books. Including complex die-cutting, spot UV coating, metallic/extra spot colors, setting up duotone printing, gatefolds, and other various inserts.
• Prepare files for press; reviewed ozolids and wet proofs.
• Maintain the company’s high standards in typography and layout while maintaining the look and feel of the subject matter.
• Created marketing pieces; managed layout, page design, color theme and photo styling.
• Work with the Creative Director to ensure brand communication was consistent, aligned visually and within brand across all marketing initiatives.

EDUCATION

Canada College

Redwood City, CA
User Interface/User Experience Design.

University of Hawaii at Manoa

Honolulu, HI
Coursework completed for BFA in Graphic Design.

TECHNICAL PROFICIENCIES

Adobe Creative Cloud: Phostoshop, Illustrator, InDesign, Acrobat, After Effects

MS Office

Google Suite

Figma